The Future of Jambi UMKM Marketing Trough The Green Economy in Digital Marketing
DOI:
10.47709/ijmdsa.v3i3.3948Dimension Badge Record
Abstract
Advances in digital technology have an impact on business development UMKM. Currently, more and more UMKM are concerned with sustainability by emphasizing their environmentally friendly products. UMKM are one solution to encourage acceleration green economy. Using environmentally friendly products can help reduce negative impact on the environment and climate, while digital business can help accelerate thegrowth of UMKM by expanding market reach. The problem that arises now is that there are still very few UMKM make optimal use of technology in the product promotion process and open up new opportunities for Jambi UMKM in their marketing. First, UMKM are able to differentiate themselves from competitors by offering environmentally friendly products and services. In an increasingly competitive market, UMKM that implement green economic practices have a competitive advantage. Second, society is increasingly aware of the importance of supporting environmentally responsible businesses. By implementing a green economy, UMKM can improve their brand image as companies that care about the environment. Third, consumers are increasingly inclined to choose environmentally friendly products and services. By implementing green economic practices, UMKM in Jambi can attract consumers who care about the environment and have a tendency to choose sustainable products.
Abstract viewed = 145 times
References
American Marketing Association. (2021). Definition of Green Marketing.
Biro Humas Kementerian Perdagangan. (2023). Siaran Pers Siaran Pers. Optimalkan Pemanfaatan SRG Di Sektor Perikanan, Kementerian Perdagangan Bersama Kementerian Kelautan Dan Perikanan (KKP) Lepas Ekspor Ikan Tuna Ke Korea Selatan, 5, 6–8.
E R, M., Febrianti, N. A., Daffa, B. R., Amalia, S., Muhammad, G., Nurkasanah, I., Suryani, E., Mudjahidin M., & Wibisono, A. (2023). Pengembangan Bisnis Digital Terpadu untuk UMKM dengan Eco-Friendly Product sebagai Akselerasi Green Economy. Sewagati, 8(1), 1164–1172. https://doi.org/10.12962/j26139960.v8i1.804
Green Economy , Sebagai Strategi Penanganan Masalah Multilateral dan Ekonomi Annisa Setyo Sari Fakultas Syariah dan Ekonomi Islam , Universitas Islam Tribakti Lirboyo Kediri , Indonesia. (n.d.). 111–118.
E R, M., Febrianti, N. A., Daffa, B. R., Amalia, S., Muhammad, G., Nurkasanah, I., Suryani, E., Mudjahidin, M., & Wibisono, A. (2023). Pengembangan Bisnis Digital Terpadu untuk UMKM dengan Eco-Friendly Product sebagai Akselerasi Green Economy. Sewagati, 8(1), 1164–1172. https://doi.org/10.12962/j26139960.v8i1.804.
Kotler, P., & Armstrong, G. (2010). Principles of Marketing. Pearson Education.
Polonsky, M. J. (2009). An Introduction to Green Marketing. Electronic Green Journal, 1(30), 1-7.
Ottman, J. A., Stafford, E. R., & Hartman, C. L. (2006). Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products. Environment: Science and Policy for Sustainable Development, 48(5), 22-36.
Peattie, S., & Charter, M. (2003). Ready to Fly Solo? Reducing social marketing’s dependence on commercial marketing theory. Marketing Theory, 3(3), 365-385.
Menon, A., & Menon, A. (1997). Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy. Journal of Marketing, 61(1), 51-67.
World Business Council for Sustainable Development. (2009). Vision 2050: The New Agenda for Business.
Downloads
ARTICLE Published HISTORY
Accepted Date: 2024-05-29
Published Date: 2024-06-26
Issue
Section
License
Copyright (c) 2024 Heni Pratiwi, Zuhri Saputra Hutabarat
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
