Multimodal Analysis on the House Brochure
DOI:
10.47709/ijeal.v4i3.4693Keywords:
Advertisement, Brochure, MultimodalDimension Badge Record
Abstract
This study aims at describing verbal and visual elements in house brochure of Graha Utama Tobo. The verbal and visual elements are analysed by using Cheong?s (2004) generic structure. The researcher used descriptive research method. The data in this research were verbal and non-verbal texts found in house brochure of Graha Utama Trobo. The brochure was downloaded from facebook account that is chosen randomly. The result of the study reveals that the brochures have all generic structure which is lead, display, emblem (verbal), announcement, enhancer, emblem (visual), tag, and call-and-visit information. The finding house brochure fully supports Cheong?s (2004) theory. The verbal and visual elements support each other and cohere to convey a message to the reader. The message conveyed to readers become more persuasive, and it arouses their interest to use the tour and travel company service.
Downloads
Abstract viewed = 84 times
Downloads
ARTICLE Published HISTORY
How to Cite
Issue
Section
License
Copyright (c) 2024 Irna Antari, Ahmad Jum'a Khatib Nur Ali

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.