Information System Ordering Bouquet Custom And Hampers Using The E-CRM Feature Store Giftbysha TanjungBalai

Abstract

GiftBySha is a business engaged in the sale of custom bouquets and hampers in The development of information technology has significantly influenced business processes, particularly in improving customer relationship management. GiftBySha Store, a business engaged in custom bouquet and hamper sales, still relied on conventional ordering methods through manual communication, which often caused inefficiencies in data management, delays in response, and difficulties in maintaining customer relationships. Therefore, this study aims to design and implement a web-based Electronic Customer Relationship Management (E-CRM) system to improve service quality and operational efficiency. This research uses the system development method, which includes requirement analysis, system design using Unified Modeling Language (UML), implementation, and testing. The developed system provides several features, including user registration and login, product catalog, shopping cart, transaction management, live chat, customer reviews, and report generation for administrators. The results show that the implementation of the E-CRM system can facilitate customers in placing orders, accessing product information, and communicating with the store more effectively. From the administrative perspective, the system helps manage customer data, transactions, and reports in a structured and organized manner. In addition, the system improves service quality by reducing manual errors and accelerating the transaction process. In conclusion, the web-based E-CRM system successfully enhances operational efficiency and strengthens customer relationships at GiftBySha Store, making business processes more effective and integrated.