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Customer Relationship Management Strategy in Mobile-Based E-Commerce Platform Development to Increase Purchase Interest

Authors

  • Yunita Dana Br Purba Universitas Islam Negeri Sumatera Utara
  • Aninda Muliani Haraha Universitas Islam Negeri Sumatera Utara

DOI:

10.47709/cnahpc.v6i3.4365

Keywords:

Customer Relationship Management, E-commerce, Mobile, Javascript, UML

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Abstract

The demands of technological developments trigger every company to be able to increase competitive advantages in order to create a smooth business process. Customer satisfaction in comparing expectations before making a transaction with the service directly felt by a customer is one of the elements that affect how succesful. Therefore, this study develops and implements a mobile-based e-commerce system equipped with a customer relationship management feature that aims to increase the involvement of interest and product purchases at the Tarigan Clothing Store so that it can provide very significant additional value in a product marketing process. This mobile-based e-commerce information system application also utilizes javascript technology as its interface design. The use of javascript is considered to facilitate access to the latest features in the e-commerce application that is built because of the high existence of javascript which continues to develop according to technological advances. This mobile-based e-commerce application is expected to provide wider reach, convenience and become a more effective marketing tool for customers and Tarigan Clothing Store so that it can provide significant benefits for both parties and create a more comfortable and efficient shopping process.

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ARTICLE Published HISTORY

Submitted Date: 2024-07-22
Accepted Date: 2024-07-23
Published Date: 2024-07-31

How to Cite

Br Purba, Y. D., & Haraha, A. M. . (2024). Customer Relationship Management Strategy in Mobile-Based E-Commerce Platform Development to Increase Purchase Interest. Journal of Computer Networks, Architecture and High Performance Computing, 6(3), 1356-1367. https://doi.org/10.47709/cnahpc.v6i3.4365